PARSED CONTENT

The web page ads.scruff.com had the following on the site, "SCRUFF Benevolads gives free, geo-targeted advertising in SCRUFF to selected non-profit organizations that work within the community." We saw that the webpage said " Using the Benevolads self-service tool, your organization can easily create and publish ads and then track reach and engagement statistics." It also said " Benevolads enables your organization to recruit members for a sports league, promote events, inform SCRUFF members about local health services, or encourage charitable giving in your area." The header had gay as the highest ranking optimized keyword. This keyword is followed by ads, advertise, and app which isn't as urgent as gay. The other words ads.scruff.com used was SCRUFF. benevolads is included but could not be seen by search parsers.